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More Than Pink: New Name, Same Mission

Cancer Care
Published: Oct. 3, 2019

Pink has become the color of breast cancer awareness. It’s the color of the cause’s ribbon. It’s the color largely seen at related events and celebrations. It’s the color of the Methodist Mobile 3D Mammography coach, which first hit the streets in September 2018.

Since that time, the coach has helped screen more than 1,200 individuals, catching cancer in seven of them. In fact, one survivor, whose last mammogram was in 2012, said that the only reason she received her mammogram this year was because the coach visited her corporation. It was “too convenient” to turn down a screening. Her cancer was caught inside the coach, and today she’s doing well.

The coach, which was designed to reach the underserved and the busy workforce, was made possible through a partnership between Methodist and Susan G. Komen Great Plains, an organization that is so much more than the color pink.

In an effort to better illustrate the mission and vision of the organization, one of its showcase events has changed names. The Susan G. Komen Race for The Cure® is now the Susan G. Komen MORE THAN PINK WALK™, but the focus remains the same: bringing together survivors, their loved ones and the loved ones of those who have lost their battles.

The event, which is no longer a run, represents the vast majority of participation. The 1-mile walk, which will follow several activities and experiences inside the University of Nebraska Omaha’s Baxter Arena (2425 S 67th St.), is aimed at providing a greater sense of community and a more personalized experience among participants.


Participating this year? Here’s what you can expect:

Race Day: Oct. 6, 2019 at UNO’s Baxter Arena

  • Registration – 6 a.m. (south entrance of arena)
  • Hope Village (Survivor) Photo – 8:45 a.m.
  • Opening Ceremony – 9:15 a.m.
  • 1-Mile Walk – 9:30 a.m.

A variety of tents will be set up on the arena floor. Participants can expect to view breast cancer cells through microscopes as well as mannequins displaying breast cancer’s migration in the body. They can also write postcards to family, friends and elected officials.

A larger space, set up away from the busier tents, will let people honor and remember those who have died from the disease.

Vendors and sponsors will set up on the arena’s upper-level concourse. Participants are encouraged to stop by the Methodist booth and sign the banner honoring the person(s) they’re walking for.

Don’t forget: Your participation and donations go toward research, outreach and awareness in the fight against breast cancer.

More resources:

Jessica Gill

About the Author:

Jessica Gill, a Content Strategist for Methodist Health System, is a former television news anchor and journalist. She has a passion for story-telling and illustrating Methodist’s Meaning of Care.

See More Articles by Jessica Gill